China-Vietnam tourism exchanges energize Hechi

The 2026 China-Vietnam cross-border tourism study tour for AI-driven exchanges and cooperation took place on April 14 to 16 in Hechi city in South China's Guangxi Zhuang autonomous region.

The Vietnamese group participating in the 2026 China-Vietnam cross-border tourism study tour for AI-driven exchanges and cooperation visit Dongtian Wine Sea Scenic Area in Nandan county of Hechi city in South China's Guangxi Zhuang autonomous region. [Photo/Hechi Daily]

Around 40 tourism professionals from Vietnam explored Hechi's iconic tourism sites, experiencing its unique charm in health and wellness, natural landscapes, and ethnic culture.

The group first visited a tourist resort in Luocheng Mulam autonomous county, where they marveled at the breathtaking karst landscape and experienced cliffside rafting, a cliff train ride, and a cliffside bookstore. The stunning natural scenery left them a lasting impression.

The group then toured the world's largest wine cave, Dongtian Wine Sea Scenic Area, and the Yao Wang Tianxia Scenic Area in Nandan county. They also enjoyed mineral-rich hot springs. The well-integrated ethnic culture and tourism infrastructure in Nandan received high praise from the Vietnamese participants, who expressed interest in designing travel itineraries highlighting Hechi's natural beauty and cultural diversity for Vietnamese tourists.

Hechi boasts 37 4A-level scenic spots, three autonomous region-level resorts, and four world-class cultural tourism IPs. With unique environmental conditions, Hechi draws over 200,000 long-term visitors annually and is an ideal location for outdoor activities and study tours.

This event marks a significant opportunity for Hechi to expand its inbound tourism market for tourists from the ASEAN countries. Hechi plans to incorporate feedback from the participants of the study tour to enhance tourism products, diversify offerings and improve service quality to drive the growth of inbound tourism.