Hechi enterprises shine at 6th CICPE in Hainan

Four enterprises from Hechi in South China's Guangxi Zhuang autonomous region have displayed their strengths at the 6th China International Consumer Products Expo (CICPE), which is being held from April 13 to 18 in Haikou, capital city of South China's Hainan province.

High-quality local Baijiu from Hechi is on display. [Photo/Hechi Daily]

Guangxi's high-level delegation is participating in the expo to enhance cooperation with Hainan and capitalize on the opportunities offered by the Hainan Free Trade Port. Among the 120 selected enterprises from 14 cities, Hechi is notable for showcasing four featured companies.

Guangxi Jialian Silk Co, the largest cocoon and silk production enterprise in Hechi, showcases its full industrial chain from silkworm breeding to silk tourism. Known for its "Southern Silk Nest" brand, the company is highlighting its heritage silk techniques and innovative designs to seek collaborations with high-end brands and tourism companies.

Duan Le Yi Toys Electronic Co, a supplier to international brands like Disney and Walmart, is presenting its AR and AI-integrated educational toys. With total exports valued at 110 million yuan ($16.10 million), the company aims to expand domestic sales and enhance export scale through cross-border e-commerce via the Hainan Free Trade Port platform.

Guangxi Danquan Liquor Industry Co, renowned for its "cave-aged sauce-flavor" liquor, is seeking partnerships with duty-free networks and international distributors to expand its market reach.

Guangxi Tianlongquan Wine Co focuses on affordable rice-flavored wines and plans to expand its national distribution channels and explore food-and-wine fusion products.

Utilizing the expo's international platform, these Hechi enterprises aim to propel "made-in-Hechi" into broader markets.