Hechi joins 22nd CAEXPO Tourism Exhibition

Hechi, a city in Guangxi Zhuang autonomous region celebrated for its diverse ethnic cultures and breathtaking natural scenery, took part in the 22nd China-ASEAN Expo (CAEXPO) Tourism Exhibition, marking a key step to boost its tourism influence.

The event opened at Guilin International Convention and Exhibition Center on Sept 19, 2025, drawing participants from over 40 countries and regions.

Hechi's exhibition area is filled with a green ecological vibe. [Photo/WeChat account: hc12301]

Hechi, known as the hometown of Third Sister Liu, the legendary Zhuang folk singer, said two main features at its exhibition: its reputation as "a city that sings" and its connection to the folk artist.

The area exhibits the folk song culture of Third Sister Liu. [Photo/WeChat account: hc12301]

It presented local tourism resources through five aspects, including natural landscapes, longevity-related attractions, ethnic heritage, ecological advantages, and opening-up achievements, which drew significant attention from visitors.

Hechi hosted various cultural and tourism promotion events during the celebration. A local tourism company from Yizhou offered special promotions and folk performances, highlighting local cultural styles.

Hechi's cultural and creative crafts with exquisite patterns attract visitors.  [Photo/WeChat account: hc12301]

Meanwhile, several scenic spots and tourism groups, such as a resort in Luocheng and a cultural tourism group in Dahua, introduced their natural scenery, folk experience programs and tourism products.

The city also exhibited and sold distinctive products by combining agriculture, culture, and tourism. Counties and districts such as Yizhou, Luocheng, Donglan, and Dahua offered local agricultural specialties, cultural and creative goods, handicrafts, and health products. Some silk items and intangible cultural heritage embroidery artworks with ethnic characteristics also made their debut and received positive responses.

Silk Zhuang brocade products make an appearance. [Photo/WeChat account: hc12301]

Looking ahead, Hechi will continue to develop the potential of its cultural tourism resources, broaden the variety of tourism routes and offerings, and host more cultural and tourism events.

These moves aim to stimulate domestic demand, promote consumption and drive the high-quality development of the city's cultural tourism industry.