Guangxi showcases AI-powered cultural innovation at ICIF

From May 22 to 26, Guangxi is making a strong showing at the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) with a 600-square-meter exhibition area.

The Guangxi Pavilion features four main zones: Cultural Technology, Audiovisual Arts, Wellness Tourism, and Intangible Cultural Heritage (ICH) and Creative Products.

Highlights include AI-powered cultural products, immersive tech experiences, and multimedia storytelling that reimagine Guangxi's cultural assets. The pavilion promotes a tech-driven cultural tourism model, fusing ecology and innovation. Visitors can explore smart tourism routes, creative homestays, and eco-lifestyle experiences.

The ICH zone emphasizes modern interpretations of traditional crafts, cuisine, and design, aimed at younger audiences through cross-sector integration. To boost visibility, influencers are invited as "Cultural Product Ambassadors" to livestream and promote local brands. Live performances further showcase Guangxi's ethnic diversity and cultural richness.

Guangxi's exhibition booth at ICIF. [Photo/Guangxi Daily]