Ethnic attire readies for Guangxi Sanyuesan Festival

The ethnic attire in the shopping mall. [Photo/Nanning Evening News]

As the Guangxi Sanyuesan Festival approaches, many residents of Nanning, Guangxi Zhuang autonomous region, are gearing up with the traditional ethnic costumes for the festival.

A wide array of ethnic costumes is on display at a shopping mall in Nanning, ranging from traditional Zhuang brocade and Yao embroidery to modernized ethnic fashion. The owner of an ethnic clothing store explained that this year's designs retain traditional craftsmanship while incorporating modern elements like A-line skirts and stand-up collars, making them more fashionable and suitable for everyday wear.

These designs meet the needs for festival attire and help integrate ethnic clothing into daily fashion, promoting the inheritance and development of Chinese traditional culture.

The online market for ethnic costumes is equally vibrant. An online store owner noted that with the rapid development of e-commerce platforms and improved logistics, their sales have expanded nationwide and overseas.

Notably, many online stores use live streaming and short videos to showcase the allure of ethnic costumes, which not only boosts sales but also helps more people appreciate these culturally rich garments.

A customer remarked that as living standards improve, people pay more attention to spiritual and cultural needs. The growing demand for ethnic costumes as traditional culture symbols is an inevitable trend. "I hope to use this opportunity to let children experience the charm of ethnic culture and strengthen their recognition of Chinese culture," she said.